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Tips for orders for the festive season

If you are planning to attract more customers – and achieve more sales – over the festive season, here are some tips on how to make this a reality. 

The Christmas season is likely to be your most profitable season, especially if you sell products online. But you need to make sure your stock arrives in time so you can fulfil your orders and provide good customer service.

Order from importers early

As December is traditionally a busy month, many year-end functions and events have now shifted to November. If you need a month to assemble and brand your final products, and some lead time to do your marketing, you’ll ideally need to order your products and components in August / September.

For products that are being imported, to be sure your supplier has sufficient stock for your needs, rather place your order two months prior to your desired delivery date. Remember, the earlier, the better, as unexpected hitches can happen: prices can increase, legislation can change, weather can delay ships, customs officials may be slow and there may be foreign public holidays in between.

Make sure you also place your order with a reputable supplier. The supplier should be able to consistently meet deadlines and keep you updated if there is a potential delivery delay. The supplier should also be able to provide an accurate quote and stick to the price quoted.

Quality stationery components 

Also important, be sure the supplier you use provides quality products, as there will be very little or no time to obtain substitutes before the festive season if you receive sub-standard products. Finally, make sure you are ordering the correct products. Do your homework and check colour, specifications and measurements. Keep in mind that any new products you create or stock you order should also meet your specifications for packaging and delivery.

If you are using new suppliers, it’s best to do a due diligence on them to get an idea of who you are dealing with. You’ll soon get an idea of whether they have the experience and service ethic to help you reach your business objectives.